West Elm’s new season collection has just hit the stores and it’s full of beautiful furniture and homewares to covet. I have a $250 West Elm gift voucher to giveaway too! Details at the end of the post.
This collection focusses on the evolution of modern design. It’s about embracing and adapting the Scandi, modern, and mid century modern aesthetics, and designing for the way we live now.
I love the rather eclectic vibe that runs through all of West Elm’s ranges. It’s easy to choose a few pieces to work back into your existing decor if you aren’t in the position to do a complete update. Details such as mid century style furniture legs sit comfortably with artisan touches like silver leafing and hand stitched leather. The inclusion of textural pieces and handmade elements is key to this global eclecticism. Velvet and linen upholstery and marble topped tables compliment hand embroidered cushions and hand loomed rugs made from upcycled saris.
Below are some of my favourite pieces from the new West Elm collection. I can’t go past the Orb dining chair with it’s round mid century shape complete with cut out, and soft pink upholstery. The Roar + Rabbit bedside table is stunning with silver leaf finish and asymmetric onyx drawer pulls. Other stand outs are the new rugs (this one is the Diamond Steps wool dhurrie), the hand beaded and embroidered Triangle Prism cushion, marble topped tables with metallic bases, and stunning totem vases.
Johanna Uurasjarvi, West Elm’s creative director says the new modern is about “embracing change without sacrificing comfort”. She talks about the clean lines and refined silhouettes that stand up to everyday real life use. The West Elm furniture range consists of statement pieces that are as comfortable and practical as they are good looking: the covetable sofa that’s super comfy, and the sculptural table that doubles as a homework station.
Photos courtesy of West Elm. Montage by We Are Scout.
You can find all this and more in the new West Elm collection for 2017 – online and in store.
See something you love? To get you started on acquiring your fave pieces West Elm are giving you the chance to win a $250 gift card to spend in store or online. Just leave a comment on this post by COB Monday 23rd January, AEST. The winner will be chosen at random. *Open to Australian residents only. Edit: GIVEAWAY IS NOW CLOSED, and the gift card was won by Kirsty B.
I’d love to hear what you’re coveting from the new West Elm collection.