Hale Mercantile Co has the most beautiful range of linen homewares for bed, bath, table and kitchen. The soft earthy colour palette and scrunchy, textured 100% linen textiles are designed to be on display and are perfect for layering. How gorgeous does the dusty pink bedding look strewn on the sofa? Makes me want to curl right up there with my book. I’m a linen bedding convert – I love how crumply, soft and delicious it is. And it just gets better with age.
An Australian company, Hale Mercantile Co have their entire range grown, spun, dyed, woven and sewn in Europe. It’s fitting then that they collaborated recently with Norwegian photographer and stylist Line Kay to produce these absolutely beautiful images.
Hale Mercantile Co: “Line’s use of natural elements and rich textures sit beautifully alongside our own philosophy. Photographed in Line’s Oslo-based apartment, the stunning light-filled space creates the perfect backdrop to showcase the luxurious texture and quality of HMCo linen bedding. Fall in love, as we have, with the whimsical imagery Line has created for HMCo.”
“Such stuff as dreams are made on.” – Shakespeare