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Why I can’t wait for Spring: Marimekko

When the Swedes meet the Finns, I'm a very, very happy birdy.
As regular readers may already have guessed, I really love my prints. So I'm just about beside myself with anticipation for H&M's Marimekko collection for Spring 2008. If you haven’t already heard, Swedish company H&M have created a 50-piece collection using Marimekko’s patterns from the ‘50s, ‘60s and ‘70s.

Apparently we can look forward to the Finnish brand’s distinctive graphic prints in “summer favourites” such as wide ‘70s dresses, tunics, skirts and shorts for women. And there will also be a few pieces for men and kids, all at ultra-affordable price points. The collection will be hitting H&M stores worldwide in April. Roll around Spring, printy please.

Marimekko prints for H&M, illustration by Moa Lindqvist Bartling.

But to satiate my immediate fix for Finnish graphic prints, I’ve been dreaming about Marimekko’s Spring 2008 womenswear line-up. Some really gorgeous pieces here, birdies.

And this season’s Marimekko kids’ range couldn’t be sweeter. Red apple and giraffe prints = too, too cute little girls' frocks.

16-17 St Christopher's Place
London W1U 1NZ
Tel: 020 7486 6454

Nearest tube: Bond Street
Click here for a Wee Birdy map.

  •  Rachel

    Oh wow! What beautiful and inspiring designs, thank you for sharing :)

  •  mel

    i love marimekko too! can’t wait to see the h&m range. finally marimekko i can actually afford!!!!

  •  <a href="http://www.blogger.com/profile/10474904547653583413" rel="nofollow

    yeah – rockin’
    love marimekko very much! i have some original fabric that my mum handed down to me *heart*

  •  <a href="http://www.blogger.com/profile/06379370399077051205" rel="nofollow

    their prints are so gorgeous…like little pieces of artwork :)